Farmacy

As an expert in influencer event planning, I spearheaded activations to support the launch of Farmacy's Freshen Up Deodorant and Honey Grail Face Oil in 2019. With my keen attention to detail and exceptional organizational skills, I managed all aspects of the event planning process, including logistics, guest list, social media coverage, and more. Leveraging the Farmacists ambassador program and influencers, I created buzz around the products with events in Miami, Toronto, and NYC, each with a unique theme that reflected the brand's ethos.

 

Notably, the Freshen Up event was held at a yoga studio in Miami, featuring a yoga class and brunch, while the Honey Grail events included a farm-to-table lunch and cooking class. The events were a huge success, generating over 2.5 million impressions from user-generated content, which highlighted the effectiveness of my influencer event planning skills in promoting the new products.